Kidz Rage !

My boy Matty just got a job at NikeTown on Oxford Street @ the NIKEiD studio. With only four studios worldwide – in London, Paris, New York and Osaka – these studios are set to offer a rare experience, where we, the customer, get to design our own exclusive trainers in whatever colours and fabrics we like.

In front of you are five styles of trainers that Nike consider to be London icons:

1. Dunk High, from 1985, inspired by Michael Jordan
2. Dunk Low, inspired by Japanese street culture
3. Airmax 90, the second Airmax trainer
4. Airmax Classic, from the first Airmax boom in 1991
5. Airforce 25, a legacy shoe celebrating its 25th anniversary.

Any customer can get Dunk High, Dunk Low and Airmax 90, but the Airmax Classic and Airforce 25s are exclusive to upstairs, as are various colour, fabric and detail choices. I went for Dunk Highs. Design your own on the website.

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